Keyword research is identifying which words or phrases are most often used by people when searching for their desired product or service. The importance of keywords cannot be underestimated when in the begininng stages of your internet marketing strategy. The 'actual term' people input into the search box varies greatly so it's important to not put 'all of your eggs in one bakset, as they say.'
We use software that is specially geared toward evaluating the importance of keywords and then generating vast amounts before we begin to narrow it down to the relevance of your specific business.
We'll look at search volume and difficulty, competitiveness of the words and phrases, and then create a shorter list of keywords that will guide the next steps of SEO within website. It's also very important to continue to monitor the state of your keyword universe.
For high ranking keywords, it often makes sense to increase your effort with these specific words to make your site the number one result in a search engine when a prospect searches for these words. For keywords that bring you qualified traffic, it's important to keep an eye on these gems and protect your rankings against the competition.