There are many business websites out there with the mentality, "our products are great, people will surely figure that out and make contact with us" syndrome. Most business websites simply put up a "contact us" form and feel that is sufficient to 'pull' in customers.
Websites designed in this manner will typically convert anywhere from 1-5% of visitors into a lead. In order for you to improve your conversion rate upwards 10-30%, you must provide free and compelling high value offerings in order for someone to be willing to give their basic personal information. Your website visitors expect what's on the other side will be worth their time.