Many business websites show the mentality, "our products are great, people will surely figure that out and make contact with us." Most business websites simply put up a "contact us" form and feel that is sufficient to 'pull' in customers.
Websites designed in this manner will typically convert anywhere from 1-5% of visitors into a lead. In order for you to improve your conversion rate upwards 10-30%, you must provide free and compelling high value offerings to initiate a relationship, such as: