Pull Marketing Blog

5 Tools to Overcome Inbound Marketing Hurricane Helplessness

It's Hurricane Friday! Here in Boston, thermometers have been soaring close to the 100 degree mark all week. We are anxiously waiting to see whether Hurricane Earl will make landfall with significant enough force to match the meteorological fear-mongering. We are at the mercy of massive forces that we can’t control!

Do you – at times – feel helpless as an Inbound Marketer? You are out there creating content, understanding that this is a marathon and not a sprint, but perhaps growing frustrated. You want a fast return with your marketing efforts. This can be a real issue for people, as certain industries or small business sectors and geographic locations may be more primed than others for this kind of marketing.

We advise all business to stay in the game, and will champion the undeniable value of publishing remarkable and optimized content online until doomsday. But if you want to take some direct action, here are a few helpful tools that you can use to kick it up another notch:

1. Visit LinkedIn Answers and Facebook Questions and participate. Use these trafficked, established resources where people are DIRECTLY looking for help as a place to show your chops.
2. Follow at least 1 Twitter user every day and send them an @reply letting them know what you like about them. Then, keep in touch with these people on Twitter and send them @replies when you publish content to increase your content syndication stream.
3. Don’t forget about forums – before there was social media, these were forums, and they are still out there and still hold valuable connection opportunities. We’re on the HubSpot forums regularly. You can directly show your knowledge in discussion threads and follow up with like minded forum participants.
4. Comment on blogs. You should use Google Reader to subscribe via RSS to as many blogs as you can keep up with, and visit those blogs to make comments about content you find appealing. This will attract commenters to your blog, and invite inbound links to your site.
5. Use Meetup, your email list, Facebook events, and your personal network to invite people to a Real Life meeting with you once every few months. Let people get to know you face to face in a casual way so they can become comfortable with you, and thus more likely to become a customer. Leverage the tools out there to promote these occasions, and don’t try to sell anyone anything.

What are your tools for overcoming marketing fatigue? Let us know in the comments.

Sick of Old Fashioned Marketing? Take HubSpot for a Spin. Find out how we can help turn your website into a marketing machine. Sign up for a HubSpot Demo with PullnotPush.