Pull Marketing Blog

The #1 Reason Why Your Pull Marketing Funnel Is Broken

  

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As you start to put the principles of pull marketing into action for your business, there might be moments where you feel like nothing is working. You understand the theory of pull marketing. You buy into it. And you start to change your business model to accommodate it but usually there’s something missing - though you can’t put your finger on it.

So, you’re probably wondering what separates those who really make pull marketing work for them (with results ranging from increased lead generation to creating a community of fans on Facebook) versus those who simply know about it.

Here’s what you need to know:

Those who successfully make pull marketing work for them are those who are devoted to educating others and sharing their knowledge.

When you feel like you’re on a mission to share a message that you have and you’re willing to help others overcome a problem they are experiencing, you build up an energy that helps you overcome the usual excuses such as “I don’t have time to market my business” or “This Internet marketing stuff won’t work for my business.”

How do you awaken this desire to educate and share your knowledge though? Here are 10 things to help spark you into action:

1. Do a Twitter search for people looking for help on topics related to your business
2. Spend some time on LinkedIn Answers and look for opportunities to chime in with your expertise (and not your promotions!)
3. Join an industry related forum and find threads where you can add value
4. Use a social media monitoring tool like Trackur to find relevant blog posts to leave insightful comments on
5. Put your FAQs into presentation form and upload the document to a site like SlideShare.com
6. Ask your current clients how they believe you have been most helpful
7. Host a monthly meetup group on Meetup.com to discuss issues in your industry
8. Create and moderate a Facebook page related to a topic that’s important to you in addition to your company page
9. Curate several popular blog posts in your industry on your own blog to save your readers time
10. Set up an automated lead nurturing campaign that presents your leads with at least one actionable item that will solve a problem.

If you were only able to do a few of these in the genuine spirit of helping, you would be able to connect with like minded individuals who would have a need for what you have to offer. Go where the people are, interact, and you’ll finally get that pull marketing funnel up and running.

Where are you on the spectrum of pull marketing? A total beginner or someone who is still looking for ways to make it work? Let us know in the comments!