3 Tips for Preventing Your Small Business Website From Getting Dusty
Posted by Samantha Coren
Nothing makes my heart sink more than outdated content on a web page that's still "live". While a lot of small business owners find themselves crunched for time, more often than not, the task of keeping the website up to date falls by the wayside.
So how can you reassure your website visitors that you're still kicking and open for business? Here's three quick and easy ways to do it:
1. Embed a Twitter Feed on your Home Page or Blog.
As long as you can get a handful of tweets in during the week, placing a live feed for your business's twitter account is a simple and easy way to let people know your still active. It's also a great way of increasing your social media reach.
Twitter has its own profile widget tool (the one we use) that you can set up in seconds and embed on your home page with little to no coding knowledge.
2. Blog at least once a week (more is better).
At PullnotPush we can talk about the business benefits of blogging day in and out. One of the key benefits of getting into a regular posting schedule is that it's the easiest way to contribute new content on a recurring basis.
Some folks are shy about showing off the dates of their posts because they end up dropping the ball on posting enough times. If anything you should use those stale post dates as motivation to get back on the content generation bandwagon.
3. Rotate a few limited time offers.
Whether it be a coupon or free whitepaper, giving your lead generating calls to action a highlighted expiration date is a way of encouraging visitors to sign up sooner than later. It also gives incentive to your returning visitors to find new offers when they come back to your site.
However, making sure that you stay on top of replacing them with new offers is important, otherwise your run the risk of having stale looking content. If you set out on doing this make sure to notify yourself and team about when it's time to swap in a new feature via your calendar notification software of choice. The PullnotPush team is a big fans of using Google Calendar for such deadlines.
What are some effective ways you've kept your business page fresh? We'd love to hear from you in the comments.