Pull Marketing Blog

Park Street Designs: Building A Home For Your Company

  

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A lot of time, money, and pride go into a company logo, identity and mission long before we start the process of building a Park Street Designs site.  Early in the process I often make the analogy to clients to consider the site as the construction of rooms.  In the beginning we’re considering how the room is going to be used – where do you want the appliances, windows, patio doors, electrical wiring and plumbing to go for current and future needs.  You, the homeowners also have to make medium-term commitments to the room layout, wall colors, focal points and function.  This relates to a medium-term commitment to home, inner and landing page image, tagline, navigation, cta buttons and form fields. 

Design Around a Great Content Creation Strategy

The furniture and décor of the rooms are the content.  Those can be moved around, put in storage and new items can be added modularly in the HubSpot CMS.  After using the rooms for a good amount of time you might opt to make changes to the room, but the initial construction should be lived with so long as it’s properly planned.  This relates to test, measure, adapt.

If you start soliciting opinions on the room blueprint and construction elements after you’ve made your choices you open yourself up to EVERYONE’S opinion.  You know the image you want to project, your colors, and what you want visitors to do when they come to your site.  So pick your color swatches, the images you want as focal points, be decisive, and THEN invite them over to see what you’ve done.

Have you recently been through the website design process? Tell us about it in the comments.