Is Your Website Homepage Like A Bad First Date?
Posted by Jeff Machado
Back on April Fool’s Day of this year, HubSpot had us all laughing about (and secretly wanting) their fake product, HugSpot. A lot of lessons can be learned from this prank though – especially when you compare that all important first date to your website homepage design.
First dates and homepages are all about the first impressions. Fail to make a good first impression and you’ll find yourself alone on Friday nights or with a website that fails to generate leads and convert prospects into sales.
Not sure if your website is like the first date you’ve had nightmares about? Ask yourself the following 3 questions:
Are Talking Too Much About Yourself?
Some of the worst first dates are those where the other person has decided to turn their resume into a narrative in the hopes of trying to impress the other person. Yes, you do need to let your date know something about you but it’s not an excuse to list off your accomplishments and milestones.
Yet, it’s more often than not that websites are nothing but a list of these accomplishments and milestones designed to try and entice prospects into your world. These prospects don’t care about these itemized details in the beginning. They simply want to know what it is you can do for them. If this isn’t listed on your homepage clearly and succinctly, you will lose these visitors’ attention.
Is There Any Interaction Going On?
One of the worst first dates imaginable is heading to the movies. For almost 2 hours, you’re staring at a screen and losing out on the golden opportunities to get to know the person sitting next to you. The website equivalent is having only words that talk at your visitors but no real way to interact.
Some easy ways to add interaction to your website are to showcase your Twitter feed, add your Facebook page widget, feature your latest b log posts, or give people a way to download your latest webinar.
Are You Jumping Straight To The Proposal?
Even those of us who aren’t so skilled in the world of dating know that you at least wait a few dates until you ask to start a relationship or get married. Yet, when it comes to websites, the majority of business owners expect that visitors will come to their website with credit cards in hand ready to buy.
Your website is not a place where people come to buy from you. Instead, it is the first step in developing the Know, Like, and Trust factor to bring visitors into your world. To help move this along, establish a way to give something of high value for free away to your website visitors.
This is the equivalent of asking for the next date – not asking for the hand in marriage.
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Ready To Make A Better First Impression?
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