Blogging for Business: 3 Easy Ways to Keep on Blogging
Posted by Justin Cambria
As I sat at the computer to ponder blogging ideas for the Pull Marketing Blog today, the internet was abuzz with the news (unofficial!) that Twitter users have now published 20 billion tweets. That's no small amount of 140 character musings. As a business, blogging for bloggins sake and tweeting for tweetings sake seem to make little sense. How do we keep our content fresh and relevant in a cybersphere that is absolutely swimming in information? How do we generate compelling blog ideas each day? It's a challenge.
The folks over at HubSpot had similar thoughts today, and note that sourcing fresh content constantly is an important strategy. But given the signal:noise ration in an internet with 20-billion tweets (it's ironically fitting that the 20-billionth tweet, from Japanese graphic designer GGGGGGo_Lets_Go, has no obvious meaning for English speakers) how do you do this?
Here's 3 things that I find helpful:
I tend to go around the internet, grab feeds of blogs that I find interesting and want to read regularly, add them to my reader, and forget about them. It's a good idea to folder and organize your feeds by business or personal interest, and to maintain a folder of those feeds that you can count on to help with ideas.
- Make a Twitter list of thought provoking Tweeters
While you may enjoy Sh*t My Dad Says and many other great and less-than-professional Tweeters out there, after having had a laugh at those, you may want to arrange those people in your field into a list that you can check regularly for those folks whose tweets get your writing juices flowing.
It never hurts to review your important keywords, and write a post on, oh, say,
blogging for business. You never know when a quick read of your feeds or favorite Tweeters will give your brain the kickstart it needs to tie something relevant and current online up with your strategy for attracting traffic, and getting found by more and more of the people who are spending their lives contributing 20-billion tweets to the world.
Have you contributed 1 of 20-billion? Join us on Twitter!