3 Simple Ways to Get Anchor Text Inbound Links To Your Website
Posted by Jeff Machado
Being part of a team that is a HubSpot Certified Partner means spending a lot of time in the HubSpot forums and listening in on what’s happening in the HubSpot World. One of the main topics that always seems to come up (and for good reason!) when HubSpotters gather to talk shop is the concept of off page SEO optimization and link building.
The #1 thing you need to know about links is that they are not all created equal. One way to boost the power of your links is to change your normal links like http://www.pullnotpush.com into anchor text links like pull marketing.
Not sure how to get these links? Here are 3 places you can start
1. Articles
Sometimes getting an anchor text link is as easy as taking the expertise in your mind, converting it into a 300-500 word article, and submitting it to an article directory like http://www.EzineArticles.com.
When submitting your article, you can create a custom Author Resource Box containing anchor text links back to your website.
2. Online Press Releases
Online press releases should be a part of every inbound marketing plan. Have you released a new whitepaper? Launched a new service? These are prime opportunities for submitting a press release to directories like http://www.OnlinePrNews.com.
While you do need to pay to submit to these directories, you will have the chance to not only increase your website traffic, but also create these valuable anchor text links within the content.
3. Squidoo Lenses
If your content has genuine value, you owe it to yourself and your target market to repurpose your content in as many ways possible to get the information to people when they need it. With a few revisions, you can take the articles and the press releases you created and turn them into Squidoo lenses at http://www.Squidoo.com.
Squidoo lenses are small, focused, and easy to update minisites that have a high authority with Google. Within your Squidoo lens, you can easily create an anchor text link back to your website.
What other techniques do you use for off page optimization? Have you had success implementing a similar link building strategy? Let us know in the comments!
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