Pull Marketing Blog

How to Bring Your Business Twitter Account Back to Life

So, you started a Twitter account for your business last year, tweeted a few times, and let it go stale. The intern went back to school, you got swamped with work, and you forgot all about one of the biggest sensations in social media marketing.  Let's face it - not even having a Twitter account looks way better than a Twitter account for a business that looks left for dead. If you've been meaning to get more involved with Twitter, here's how you can quickly zap the life back into your account:

Get set up on a Twitter client that allows you to schedule tweets.

Being able to pre-program tweets in advance is a great way to prevent a lapse in activity. Make sure to double check if your scheduled tweets are going out at the time you set them for. When pre-programming your tweets, you want to double check if your links work properly. Not sure what to use? Co-tweet and Hootsuite are popular options that are currently free, however Co-tweet is more suited toward having multiple users tweet.

Make sure your profile is complete and current.

Statistics show that Twitter users with pictures and profiles have way more followers on average to people who keep everything defaulted. Create a nice background for your Twitter profile, make sure all your bio info is current and that you're linking to your website. Upload a version of your logo that squares off nicely.

Pick a minimum number of Tweets a day.

Some companies only post once a day while others post dozens of times a day - pick whatever makes the most sense for you. If you're going to be posting multiple times a day, it's a good idea to stagger out the timing. No one likes seeing their Twitter feed cluttered up by the same person.

Get more people at your company tweeting than just you (or your intern).

Now it's perfectly fine if you have an intern tweet for you, but other people at your company should be involved in order to prevent a lapse in activity. It's also way more fun to get different people in the company tweeting. Co-tags are a way for businesses to differentiate between multiple people tweeting on the same account. Usually co-tags are placed at the end of tweets and have the posters initials. Twitter backgrounds are often include a "key" to explain who's who.

Check at least once a day for mentions and Retweets.

Seeing how well people engage with you on Twitter is a pretty standard social media benchmark. Responding to people's mentions of you gives a more personal touch to your activity than just tweeting link spam.

Use Twitter's saved search feature to stay current.

Pick a few keywords that are important to your business and keep track of what people are tweeting about. Respond to others’Tweets that you feel are relevant. This is a great way to engage people who might be unfamiliar with your business but who are actively talking about your industry.

Make sure your website visitors aware of your Twitter.

Making your main site visitors aware that you tweet is pretty important. It's a built in audience of people who already showed some level of interest toward your business. Including a link on your contact page, having the little Twitter "T" logo in the top corner, or a box of your latest tweets are all popular ways to go about doing this.

Have you successfully brought your Twitter account back from the grave? We’d love to hear how you did it in the comments.