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3 Ways Business Bloggers Can Prevent Blog Abandonment

  

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Whether it is workout programs, new diets, or marketing techniques, it's human nature to get so focused on the results that the work required to succeed is often overlooked. Blogging for business works - there's no doubt about this. What doesn't always work is the way business owners approach the hard work that goes into building a blog.

Fortunately, like any process that has the potential to change your life or your business, there are ways to help you stay in the game long enough to get results.

Here are 3 tips to keep you blogging for months and years to come...

1. Remind Yourself That Blogging Is Not Optional

If there's one thing I believe, it's that blogging generates business. I am convinced. I am sold. I have no doubts. As a result, I don't see the time that I spend brainstorming blog post ideas and fleshing them out as some ancillary part of growing a marketing firm. It is the core. And the same applies to your business, no matter what it is.

Not only do you have to sell yourself on the truth of how successful blogging can be, you have to be 100% dedicated to growing your blog out from day one. Even a slight waver can cause you to push off posting for a week or two. In no time, your blog then becomes abandoned.

Blogging is not optional. Don't let yourself believe otherwise.

2. Find An Accountability Partner

Ever since the addition of our new team member, Sam Coren, I have felt even more compelled to create content and write blog posts. Even while we're working on other projects, we have an unspoken pact that we're going to keep each other blogging so we can get great content out in the world. I'm also doing the same for improving my spoken Chinese and my new love for weight training. No matter what new strategy, hobby, or interest I take up, there's always an accountability partner behind the scenes.

Tell someone about what you want to do with your blog. While you're at it, tell them the kind of support you would like along the way. If you're really sold on making your business blog successful, you'll even build up a team of people that you can be accountable too. Getting others involved exponentially decreases the chances that you'll give up on your blog.

3. Set Aside A Scheduled Time Just For Blogging

I get quite a few laughs and looks of shock when I tell people I'm an early riser. However, I always feel like I get the last laugh when I realize just how liberating the early hours (especially 5am) can be. I have a set time to work out. I have a set time to create content. In short, I have found a time that is primetime for me to keep the routines I want most in my life. Before the routine came, there was a commitment.

Here's a plain fact - you're never going to feel like it.

The it being going to the gym, studying a foreign language, or creating a successful business blog. When you're committed to something, it becomes less of a desire that easily fades into a compulsion that you can't stop.

The best sign that you're committed to blogging is picking one time and honoring it. You may not always get a post out of that time (even I'm guilty of that!) but you'll be building a routine that can sustain your blog for the long haul.

What are your tips for keeping your motivation up to blog? How do you turn off the distractions and time wasters in order to get content posted on your blog? Let us know in the comments!