4 Brainstorming Suggestions for Choosing Keywords
Posted by Samantha Coren
When it comes to on page search engine optimization, you've probably heard about the importance of keywords. Today's search engines don't care about how many meta-keywords you cram into a web page's code. But that doesn't mean you should ignore making a solid list of keywords as part of your SEO within website strategy.
For clients who don't already have a website with content, we usually recommend that they work on building a list of a few hundred relevant keywords to their business. This big list of possible search terms should serve as your "go to" guide for content creation if you want people to find you using search engines.
1. Location, Location, Location
Consider adding your city, state, and geographical region in combination with your products or services. This will assist people who want to "buy local" find your business. Take this Boston auto repair shop - their most successful keyword terms combine various makes of cars, an auto repair service, and their location.
2. Key Figures in Your Organization
Writing content around the main figures of your company can help you get found by people searching for their names. It also helps give a more personable image to your business. See what happens when you run a search for PullnotPush's head honcho Dan Ronken.
3. Important Issues That Affect Your Industry
When the war against trans fat broke out a few years ago, fast food restaurants came out in full force to assure the public on their websites that they were no longer using trans fats to cook their food. Think about current events or hotly debated topics related to your business and generate content around them with your stance on the matter. This will guide people researching the general topic at hand toward your site.
4. Questions? Answers.
In the 90's, Ask.com (or Ask Jeeves as itwas known back in the day) rocked the search engine world by offering a searchengine that gave results to queries written in natural sounding questions rather than broken terms. Today's popular search engines now posses that functionality to give searchers results for questions. Think of all the possible who, what, where, why, when and how questions that people might ask that could lead them to your site.
Do you have your own set of tips and tricks for coming up with useful keywords for your site? Let us know in the comments.
Whitepaper - The 7 Universal Laws Of Pull Marketing
 Want to learn how to switch your marketing efforts from interruption to attraction? Learn how to become a lead generating magnet by using Pull Marketing techniques.
Download the free whitepaper to discover The 7 Universal Laws you should following on a daily basis to make the most of Pull Marketing.
|