3 Easy Tips for Optimizing Your Blog Posts For Major Retweeting
Posted by Jeff Machado
One of the gold standards for measuring your success in social media is looking at how often the content you create gets retweeted. With just the click of a button, the reach of your blog post can grow exponentially beyond your own list of followers.
With this comes the potential for increasing leads from social media, a boost in your thought leader status, and more activity on your blog. But so many people write blog posts that get no love whatsoever.
Tired of a blog that just isn't getting the retweets you want? Follow these 3 tips.
1. Knock Em Dead With Your Titles
Success in Inbound Marketing isn't just about highly optimized blog post titles (though they certainly help!). Sometimes, you have to play more to your audience than to search engine algorithms. While Google may crawl your posts, they're not the ones who will actually read them and tell others that they should be reading them too. Take your time to write down several variations of your titles. Ask someone else which one appeals to them most.
A good title will take you a long way on Twitter. Try to keep your titles short though for optimal Retweeting.
2. Have an Opinion (Or Else!)
Unless you're writing a blog for the traditional media where being impartial is a must, there is no reason to be meek and skirt around the issues in your blog posts. Don't be afraid to tell people what they're doing wrong. Don't just rely on keywords as the driving force behind your posts. Use your emotions, experiences, and get people to feel something as a result of reading what you write. Compel them to take some sort of action and change the status quo.
Boring blog posts just don't get retweeted.
3. Have A Clear Takeaway
The moment I took a stand on blog commenting vs Twitter, I saw just how powerful Retweets can be. The success of that post came from having a very clear opinion that left people with solid advice of what to do next. As a result, I'm hoping more and more people are harnessing the benefits of blog commenting now and feeling more connected. Blog posts don't have to be papers covering the ins and outs of a subject. You just have to have one end goal in mind and convince others that they should be taking a similar action.
Make your readers feel like they've learned something so they can pass it on to others.
What's your next step after reading this? Will you brainstorm some new titles for blog posts or will you start reading other blogs to start developing opinions on new trends? Let us know in the comments!