Motherly Advice for Making a Successful Landing Page
Posted by Samantha Coren
Mother's day is just around the corner. It's that time to show your appreciation for that one special lady who brought you into this world. To me, my mom is the one person I've learned to trust the most - I feel comfortable sharing just about anything with her.
When learning how to create a landing page your main goal should be getting the visitor to share their information by building a compelling offer. To accomplish this, you have to establish trust. How do you go about doing that? By listening to your mother:
Don't speak with your mouth full.
Many times, you'll run into the urge to spill every little detail about your offer onto your page. In the case of landing pages, less is certainly more. Boil your promotional offer down to a handful of key benefits. Focus on one simple call to action needed in order for visitors to receive your offer.
It's rude to talk about money. More often than not, the data collected from landing page forms will be used by companies to qualify sales leads. When it comes to marketing to consumers, many people don't like to submit information related to their income. If you're confident in requesting intimate information such as their earnings, you'd better have a pretty darn good offering that will motivate them to give you an accurate number - if they even decide to fill out the form at all.
Treat others the way you want to be treated.
Anytime you want people to fill out a form on your site, put yourself in their shoes first. Chances are, you're going to want to know how your information is going to be used. Always be upfront with the privacy of the information you collect on your forms.
Wash behind your ears.
Before promoting your landing page, you need to make sure all the little details are taken care of. Is your copy easy to read and free of errors? Is your page properly optimized for search engines? Have you removed any links that will take your visitors off the page before submitting their form? Does the completed form send the information to the right place? Is your automatic follow up e-mail sending properly? Have several people proof the page before you make it live for the rest of the world.
Say "Thank You".
A confirmation page or e-mail with a simple thank you message is a always a nice touch. It's also the courteous thing to do. Do you have any "motherly" landing page advice to share? Feel free to let us know in the comments.