Pull Marketing Blog

How to Make a Fantastic Facebook Page for Your Small Business

With Facebook's new Like button for the internet you're going to be seeing a lot more Facebook integration with company websites. Now when Facebook users click Like buttons on external pages it will feed into their wall and the interests section of their profile in addition to adding them as a connection to your Page. Sure it looks really cool when you have thousands of people liking you - but what about that Page?

Big companies have the luxury of being able to throw a ton of money at developing and maintaining a Facebook Page with customized apps and boxes. But what about the small business owners who might not have the time or funds to go all out? Below are a few examples of small businesses with solid "no frills" Pages.

1. Chaplin's

Chaplin's is a relatively new family owned and operated restaurant based in the scenic shore town of New London, CT. To help get the word out there about the new place the owner, Jack Chaplin, has become a social media tycoon. Jack frequently updates the page every week with his own recipe tips, pictures, and cooking videos to share with his customers. By sharing his cooking knowledge with the Facebook world he's able to give people insight into his personality and the culture behind his restaurant.

 

2. Dave's Fresh Pasta

One of PullnotPush's favorite places to get a carb fix is Dave's Fresh Pasta in Somerville, MA. Dave regularly updates the Facebook status on "Fish Day" with pictures of the latest catch. They keep the Davis Square community busy with their Wine and Food tasting events and up to date on the latest specials.

 

3. Farley's Bookshop

Farley's is one of the last in a dying breed - a local independent book store. With over 40 years of history to boast in New Hope, PA Farley's keeps up with the times by keeping active on Facebook. Every week there's an announcement about book specials, events, author's birthdays, etc. They even integrated their store blog into Facebook notes which really gives you more insight into the folks who run the store and helps spark discussion.

 

Tips for making a solid business Facebook Page:

 

• Keep it updated regularly. Sure, things get busy, but Facebook applications are available on just about every smartphone making updating a status message a task that takes mere seconds. You shouldn't go for more than a week between updates. You also don't want to go overboard on too many updates - try not to do more than a couple a day.


• Make it personal. Most small businesses have only a handful of employees. Get everyone involved on the Facebook fun. Share your company photos, employee birthdays, and videos.


• Use Facebook events. If you're hosting or sponsoring an event you can make Facebook events with your page to promote it and invite your connections.


• Get your fans involved. Facebook Pages have the ability for fans to contribute content too. Try having a photo contest and see what happens.

Do you know of a small business with a really great Facebook presence? We'd love to see more - share your favorites!