7 Ways To Use Photos as Inspiration For Your Inbound Marketing Blog Posts
Posted by Jeff Machado
I know I could open this post up with something about a picture being worth a thousand words but, naturally, that's been done. Instead, I want to appeal to the side of you that is having a hard time finding inspiration to blog more and
build your web presence through inbound marketing. If there's one thing you can have as a takeaway from this blog, it's my constant repetition of ATC -
Always Think Content. Whether you're in desperate of new leads or don't know what to do with the ones you currently have, content fits into the process.
People always want more information and it's your job to give that information to them. To make the process easier, here are ways you can use your own photo collection or a photo sharing site like Flickr to come up with ideas that will have your blog regularly updated with fresh content.
1. Get People Focused
Some of the most powerful pictures around are simple portraits of prominent figures. Writing about a person for your blog post, whether it be an interview or commentary, is a way to add more life to your blog. This is especially true if your posts are often topic focused where you talk about events and ideas.
2. Capture A Moment
If you attend professional events related to your business, the last thing you want to do is to sit down and write a lengthy blog post rehashing everything that happened. Using one photo as inspiration, you can give a quick and tangible insight onto the event and what your takeaway from it was.
3. Insert Some Shock Value
Photos can do what headlines sometimes can't. An in your face photo that has a strong message will capture the attention of your audience quicker than even the best headlines that you've pored over for hours. Use these types of photos when you want to present a concept that goes against the grain.
4. Do A Time Rewind
Whenever I visit an antique shop, I go straight to the old postcards. They always seemed like a more whimsical form of blogging and I love reading about peoples' adventures. Do the same in your blog. Use vintage photos and relate them to how things in your industry used to be done versus how they're done today.
5. Compare and Contrast
I'm sure we all had these compare and contrast essays when we're growing up. Well, they're much easier to do when you have photos in front of you. Comparing a photo of a busy highway versus an open country road presents opportunities for you to illustrate a wide range of business concepts.
6. Lighten The Mood
You might be worried that sharing a joke or a cartoon might bring your business crumbling down - but it won't. Adding something unexpected to your blog in the form of a photo can help add some character to your business. Don't be afraid to laugh at your industry or even yourself sometimes.
7. Present A Puzzle or Challenge
Having a blog doesn't mean you need to have all the answers. If you're really feeling stumped about a concept, find a picture that relates to what is stumping you and offer the challenge to your audience. A powerful photo plus brief but meaningful text underneath is all you need to start a conversation.
What are some of your favorite ways to use photos for content creation? Do you usually do your writing first and then find a photo later? Or does the photo always inspire you to get writing? Leave a note below and share some of your favorite photos too!
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