HubSpot’s Rebecca Corliss Tweets the Secrets to Viral Video Success
Posted by Samantha Coren
Creative ideas make successful videos, not expensive cameras.- Rebecca Corliss
Here at PullnotPush, we always encourage our clients to get creative when it comes to their web content mix. One suggestion we love to give is to get into the habit of making videos.
No, not boring infomercial type videos; the kind of videos people want to share with everyone the instant they're done viewing. Think about how many times people have viewed Tom Dickson's Will It Blend? videos (over 100 million in case you didn't want to check) and then Googled around to find out more about Blendtec. A successful viral video can lead to a huge ROI.
A couple of weeks ago, our friends at HubSpot announced that they were going to be releasing weekly HubSpot Originals. These short videos produced by professional filmmaker Woody Tondorf add to their already massive video library. The first video from this series, Foursquare Cops Episode 1, was uploaded on April 13th and with over 20,000 views at the time of this post, it shows no sign of slowing down.
So, how can your company get the most out of making videos? Where do you even start? To find out, we invited HubSpot's in-house video guru and Marketing Manager Rebecca Corliss (@repcor) to participate in our very first PullnotPush Tweet&A. You might already be familiar with her pipes from HubSpot's popular You Oughtta Know Inbound Marketing video.
Read our Tweet&A recap and learn from Rebecca how your company can create successful videos with bits of wisdom dished out in 140 characters or less:
@PullnotPush: Time for our very special Tweet&A on viral video with @HubSpot Marketing Manager Rebecca Corliss (@repcor)!
@PullnotPush: You've masterminded some really great viral videos for @HubSpot. In your opinion, what gives a video potential to go viral?
@repcor: Shock, fast-paced, humor, parody. Grab viewer in first 5 seconds or lose 'em. Short vids are best. Tips: http://bit.ly/xDfnh
@PullnotPush: @HubSpot recently recruited @WoodyTondorf to produce a slew of original videos. How has bringing in a pro paid off for you guys?
@repcor: We learned a ton. Sometimes takes an outside perspective to push you to leave your comfort zone to make something remarkable
@PullnotPush: How well do you think the videos produced by @HubSpot reflect the company's culture?
@repcor: Pretty well! We like to have fun, be creative and experiment. Not every video is a winner, but we keep trying and learning.
@PullnotPush: Videos can play a huge part in brand awareness. What's a good example of a viral video that establishes a company's brand?
@repcor: The Pink Glove Dance by St. Vincent Hospital http://bit.ly/8qCA7G Represents community, support and hope w/ 8,908,632 views!