Is Twitter Ruining Your Pull Marketing Strategy? 3 (More) Reasons To Blog Before You Tweet!
Posted by Jeff Machado
When the 140 characters of Twitter are racing by as you open up your Tweetdeck or other Twitter management programs, it can seem like the conversation is nonstop. Conversations can seem disconnected. Threads start other threads. And before you know it, you have to shut down your Tweetdeck and live with the same feeling that lurks in every day: you're just not making progress on Twitter.
Handling this overwhelm came to mind when I read Jeff Bullas' blog post, Why You Should Blog Before You Twitter. If you read the comments section on that post, you'll notice that there is actually some disagreement on whether or not a blog is required to be active on social media. I'm taking the pro side. Blogging before Twitter just makes sense, especially if you are relying on a pull strategy to bring people and connections into your business.
Want to know why I blog before I Twitter? Here are my top reasons:
1. Blogging Lets You Tell Your Story In A More Linear Fashion
Relying on Twitter and Facebook for your pull marketing strategy can give others a very narrow view of who you are. When you're limited to 140 characters and sharing your favorite links at a mile a minute, you're only sharing pieces of yourself rather than being able to follow through with a narrative. Stories are powerful though. Pull marketing is only amplified when you coordinate your keywords with the story of why you're even using those keywords in the first place.
I turn to blogging because I'm pretty shy at first with people, especially until I've actually had a defining moment (read below) with them. Conversations need a spark. What I blog about is my spark. Plus, I always feel like I can share more in a blog and be my natural self without having to worry about clogging up someone's Twitter stream.
2. Your Blog Posts (and Personality!) Are Easily Found
Having a blog in place for people to find you is much more efficient than forcing someone to surf through your Twitter stream. Imagine trying to put together a coherent view of your story while surfing through thousands of Tweets. It just doesn't work. Having your blog as a place for people to visit is also better than a static website which doesn't show your evolution and thought streams. Plus, not everyone has the capability to Tweet for hours when other people are online.
Blogging allows you to interact even when you can't be available to socialize in real time.
3. Blogging Helps You Have Your Defining Moment
When I look at the most important friendships and connections I have, I can almost always define the moment where the friendship was solidified. Usually, it involved myself or the other person putting themselves out there and revealing more about who they are and what makes them tick. We had common ground before that, something that is easy to do on Twitter. But the strongest connections are much more than common ground. Those connections involve taking what we have in common, assimilating them into our concept of the world, and delving deeper into how we're changed as a result of this common ground.
Blogging allows you to be disconnected sometimes, to explore deeper thoughts, and to tell the truth that seems almost trite in a 140 character environment. When you can be unabashedly yourself on your blog, you create that moment when visitors see that you're not just a niche, you're a person just like they are.
What do you think? Is blogging just as an essential part of pull marketing as social media? Let's start the conversation below.
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