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Increase Your B2B Lead Generation With The One Week Whitepaper

  

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The number one reason I'm an early riser is so that I can make content creation a priority while still handling all my other responsibilities. When that alarm clock goes off at 5am, I'm thankful that I don't have to rush and be thrown right into the mix. Instead, I can ease into my day with a relaxed and pliable mind. As a result, I'm able to get a lot of writing done. In fact, last week I was able to finish an entire whitepaper (launching soon!) as a result of early rising.

Whitepapers are extremely valuable for their lead generation potential. A well written whitepaper has the power to answer your prospects' questions while at the same time showing how you and your business can help solve the problems they're having.

If you can match your whitepapers with a prospect's needs, you will have no troubles generating leads. While the power of whitepapers is generally understood, it's a wonder that there are still businesses out there without these lead generating materials.

1. Make Whitepaper Creation A High Priority Item

The first thing that helped me create the whitepaper in a week was that I made the process a high priority. It's important to move away from the process of "Wouldn't it be nice to have a way to generate leads?" to "What are the actions I can take today for B2B lead generation?" When you ask yourself the right questions and see the process as a result of daily action, you have prepared yourself for the work (and yes, work is required!) ahead.

Another helpful tip is to ask yourself reflective questions about your day. If you can't answer what you did during the day to make progress on your whitepaper, you can use the resulting feeling from this question as the force behind maximizing your next day's activities.

2. Go In With A Strong Outline

I used to be afraid of outlines. Mostly, this was a result of me overthinking the process and making it more complicated than it needed to be. For your whitepaper, try to outline 7 tips, trends, mistakes, or other easy to digest format that you know your prospects will benefit from. Use the common problems you see on a daily basis as the inspiration for each of these points.

Keeping your current customers or clients in mind while you're coming up with these tips also helps you write a better whitepaper because you'll be able to reference specific situations.

3. Set A Timer

Writing a whitepaper requires concentrated effort over a period of time. It's difficult to sit down in your chair and hope a whitepaper will just come out of you. As an alternative, set a timer for an hour each day. There will be times when the words will flow while other times, nothing will come out. No matter what, you have to respect this hour. One of the things I struggle with is writing in a completely linear fashion. Some points come to me easier than others. Use what comes to you and find a place for it in your outline.

4. Review, Fill In, and Edit As Necessary

By the end of the week, you should have a fleshed out whitepaper that's almost ready to launch. Let the whitepaper sit for a day or two. Then, you can go in with fresh eyes to make the changes necessary. You can add in more stories, Edit points that don't quite make sense. You should also polish the design to make it ready for download.

While we are all limited to the same 24 hours a day and some of us will say that we're just too busy, these tips can be applied repeatedly to generate high quality lead generating materials on a weekly basis. Do you have any tips to share? What is your experience with creating a whitepaper? Leave your comments below!