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Marketing Through Social Media - Avoid These 3 Mistakes When Trying To Generate Leads Using Twitter

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To make the principles of Inbound Marketing work for you, you need to have a firm grasp on Search Engine Optimization and Social Media. While the principles of SEO are starting to be understood by the majority of business owners, making lead generation through social media sites like Twitter a reality still evades so many. Along the way, those in the dark about how to succeed using Twitter will make a lot of errors trying to figure it out and they'll be holding themselves back from the lead generation potential of Twitter.

Spare yourself following in their footsteps and avoid the following mistakes to help you turn Twitter into a source of highly qualified leads for your business.

Mistake #1: Being A Broadcasting Robot

The main thing you need to understand about social media is that it's not just another advertising platform. Websites like Twitter were created for non-business owners in mind. That's why setting up a feed of Tweets that only says good things about your company and always including your URL will never work. If you're only sharing information about your company and not interacting, you have become a Twitter robot.

To change this, put the social back in social media. Try to forget that you are even in business. Just focus on meeting people who share similar interests that you'll enjoy talking to. Eventually you'll start appearing in conversations with people who want to learn more about what you do and they'll turn into a solid lead for your business.

Mistake #2: Focusing On Numbers and Not Quality

When you're just starting out on Twitter, one of the worst mistakes you can make is trying to compare your Twitter account to someone else's. Don't make the mistake of thinking that someone who has 10,000 followers or more is somehow better or more successful than you. It just means they're further along. What you need to do instead is focus on building several high quality relationships in social media.

These solid and quality relationships you build will become your social media assets. Having people who mention you as someone they suggest to follow will increase your numbers organically.

Mistake #3: Not Sharing Enough High Value Material

While there are times where it's okay to share information about your business, you do need to make sure that the information you share is high value. Linking to a press release that talks about your business rather than the needs of your potential clients or customers won't work here. To fix this, look into creating a high value giveaway that your followers would opt in with their email address and contact information to receive.

Your business doesn't have to rely on discounts to draw customers in. Find out what their needs are and use whitepapers, ebooks, videos, or webinars to meet those needs. Put up a great landing page, Tweet about it, and you'll be on your way to having some strong leads.