Inbound Marketing With Articles - How To Turn A Daily Article Writing Habit Into Highly Qualified Leads
Posted by Jeff Machado on Tue, Mar 02, 2010
The promises of Inbound Marketing seem difficult to achieve at times.
Instead of relying on a few big marketing pushes to bring in a flood of leads, you need to be focusing on a long term approach for generating leads on a daily basis. Writing articles on a daily basis is just one of the many strategies you can use to increase your results from Inbound Marketing.
Here's what you can do with your articles on a daily basis to generate more leads:
1. Test Your Calls to Action
The truth is, not all of your articles will be a success. Some of them will get barely any views or prospects won't click through to your site to see what you have to offer. One of the reasons people don't click through is that they don't feel that your call to action to download a whitepaper or webinar suits their needs enough.
What this means to you is that you should test out different lead generating materials in the call to action area (also called the Author Resource box) to see what type of giveaway resonates with your readers.
2. Share Your Articles on Social Media Sites
Just because your articles are hosted on a site like EzineArticles.com doesn't mean they need to stay there. If you're creating well written articles on a daily basis, you should share them with your fans and followers on social media sites like Facebook and Twitter. When your articles have high value and help out your readers, they will often share the article with their own followers and friends.
Taking just 20 minutes on a daily basis to write an article and just a few seconds to share it on Twitter or Facebook allows you to multiply your reach across the Internet.
3. Use Your Most Successful Articles as Inspiration For Whitepapers
Article marketing is also one of the best market research tools you have at your disposal. An article that gets lots of views or gets shared often on social media sites (also known as going viral) is one that you should reuse in as many different ways as possible. You can use the outline of this article to help you create an even larger whitepaper.
Then, you can use your newly created whitepaper as a lead generating material that you promote with even more articles.
Bonus Tip: If you need more content for your own website, try taking sections of your articles and expanding on them as blog posts. You don't have to always come up with new content. You just need to think of new and original ways to use your existing content.