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Inside the Mind of a Landing Page


Ever wonder what the inside of a landing page's journal look like? Read on to find out what one landing page has to say about its existence...

Just what are the benefits of landing pages? I'm not sure that I realize the value of being a landing page. I mean people are always spouting off on the benefits of landing pages but I think all the fanfare is overrated.

For starters, most of my owners tell me the benefits of landing pages doesn't include showing them off in the navigation menu. But how do you think that makes me feel? All of the other pages get their fancy names shown right on the home page and I'm off stashed away in some no man's land all by myself with no friends.

But this morning I had come to a realization. Yes, a wake up call if you will. I now intend to experience the benefits of being a landing page simply by choosing to see things differently.

Customized Image Made Just for Me

The entrance to my castle is an awesome, bright, commanding call to action image that no one can resist. I mean could you say no to something like this?

People Share Their Personal Information with Me.

Unlike those other 'pages in the crowd,' my visitors take the time to let me in their private lives and share their contact information with me so we have a chance of getting to know each other better.

Commanding Presence if Designed Properly

People pay a nice chunk of change just to have the privilege of me gracing their domain with simplistic beauty that only a well designed landing page like myself can provide. I'm not overwhelming to my kind visitors and I am perfectly clear on what my expectations are; Fill Out This Form, Please.

So I don't know what my problem was for so many years. Why did I choose to stay depressed and lonely feeling like people were just using me? I think I learned it from you humans. I'm grateful for the power of choice.


Comments

Dan, 
 
I am stunned at the number of people who think that a mere product page with no call to action, no conversion form, etc. is a landing page! 
 
Seriously, generic images, rubbish, misleading headlines, lengthily copy, wtf? 
 
It's all about leads, if you are using PPC and expect leads or conversions from these pages you may as well fire your marketing dept. 
 
Take time, plan the page, make it count. 
 
Great post Dan! Hope some will learn from this. 
 
Andrew
Posted @ Wednesday, February 03, 2010 8:11 PM by Andrew Rodgers
OMG. I lauhged out loud several times while reading this.  
 
This might be the most clever blog post I've ever read about landing pages!  
 
And it's so true. So true. Great lessons you've shared here in such a clever way, Dan!
Posted @ Wednesday, February 10, 2010 10:10 AM by peter caputa
Thanks guys, 
 
Landing pages need love too. Who knew? ;) 
 
A few days ago, I spent over 20 minutes looking for a therapist for my landing page. I had a heck of a time even finding a therapist with a good landing page for themselves.
Posted @ Wednesday, February 10, 2010 10:19 AM by Dan Ronken
Nothing happens until somebody sells something, even on a landing page :-)
Posted @ Wednesday, February 10, 2010 11:21 AM by Nic Windley
Comments have been closed for this article.