New Team Member And Playing The Inbound Marketing Matchmaking Game
Posted by Jeff Machado on Mon, Jan 25, 2010
**Please join me in welcoming Jeff (one of our new fabulous team members at PullnotPush) who will often grace us with his remarkable way with words, and enjoyable conversational style. Welcome aboard! - Dan Ronken**
As a new season of Bravo's Millionaire Matchmaker kicks off, I yet again realize that guilty pleasures have an odd way of piling up. I suppose I should have made it my New Year's Resolution to give some of them up but I'm just not at that level yet.
But even more importantly than my unwillingness to divert my attention elsewhere, Millionaire Matchmaker also makes me see how it's up to an inbound marketer to match clients with a plan that works for them. One size fits all just doesn't work when implementing a marketing strategy. And compatibility issues will always arise in the 'dating' game that is marketing.
That's why I'm now calling myself the Inbound Marketing Matchmaker. But what exactly makes an Inbound Marketing Matchmaker? I reveal my secrets below:
An Inbound Marketing Matchmaker Saves Years Of Time
What always shocks me about Patti Stanger (the matchmaking guru of Millionaire Matchmaker) and her ability to match millionaires up with the best person is that she probably saves them years of time trying to find the right person for them. Most of these men and women that come to Patti have been trapped in dating patterns that have not served them well. It usually comes down to them thinking they know what will work for them but it turns out they were wrong.
My approach to Inbound Marketing has always been "Do What Works, Do It Better, And Do It More." My favorite techniques such as article marketing and social bookmarking may not be glamorous or be included in all the buzz worthy headlines but they're effective. As someone who spends most of his time online, I can see how easy it is to get distracted by new bells and whistles appearing every minute.
After all, there is always a new technique to learn, a webinar to attend, or a tool that promises to let you earn money while you work from the beach. Without an Inbound Marketing Matchmaker at their side, most business owners could get easily trapped trying out techniques that don't work.
I like to think that clients save years of frustration by implementing Inbound Marketing strategies.
An Inbound Marketing Matchmaker Has To Cope With Doubts
On the latest episode of Millionaire Matchmaker, one of the millionaires had serious doubts about Patti's ability to perform her job. He was a natural skeptic. Business owners and those looking for love are used to scams that take advantage of their most basic desires for financial security and belonging.
That's why I've come to accept that there will always be some sort of resistance to Inbound Marketing even when it's easy to see how other companies have become hugely successful by using attraction rather than interruption strategies. With plenty of patience and coaching, clients usually come around to appreciate the simple brilliance that is Inbound Marketing.
An Inbound Marketing Matchmaker Guides People Through Change
Even millionaires who have had to adapt to the changing climate of business still fear change in their lives. Whether it's giving up their idea that taking a woman to haul junk as a date is a good idea or that they don't need a haircut, the stubbornness that made them successful in business doesn't work in helping them find love. And it's the same for marketing a business online. The same tactics that worked for marketing a business even just a few years ago have already become outdated.
That's why an Inbound Marketing Matchmaker serves as an accountability partner, not just someone who guides you in what marketing techniques to implement. After all, the challenges to seeing results from Inbound Marketing are usually internal and related to fear of failing rather than inadequate techniques.
What are the other roles of an Inbound Marketing Matchmaker that you can see? Leave a comment below and let's get the conversation going!