Meeting of the HubSpot Partner Minds II
Posted by dan ronken
Wow! 82% growth in participation from our first to second 'Meeting of the HubSpot Partner Minds' conference call - we HubSpot Partners like to measure stuff. Here is a brief overview of what was discussed on the call, and some of the suggestions afterward.
Updated Spreadsheet
The ultimate goal of inbound marketing is to generate the highest return on investment (ROI) for your marketing dollars. Some key metrics to look at are how many website visitors convert to leads, and from those leads, how many leads turn into sales - aka closed loop marketing. A few months ago, Pete Caputa, HubSpot's Partner Program manager, created a free worksheet on how to determine your internet marketing plan based on revenue goals. The spreadsheet was a valuable tool, but he also tells us it may have been too complex to be easily understood by someone new to inbound marketing. Chris Hafner made a great suggestion that we may want to embellish this worksheet, and use our collective intelligence as agencies to introduce new ideas from the field into this form with the help of HubSpot.
Collaborate and Communicate Between Calls
Why wait until the next monthly meeting to share and collaborate? That may have been what was going through the mind of Daniel Lynton when he recommended we create a Google Group because "we can post messages, files, and create pages or wikis there." This is a fantastic idea and we also have Google Wave as well. It's still in beta and not many folks have much experience with it plus there's a learning curve involved. However, there are already real life Google Wave success stories so it may be wise for us to explore this further since we live on the cutting edge of technology.
Troy Sheer graciously offered 10 invites (invites are in high demand because it is currently the only way to begin participating in Google Wave) for those who were interested. Strangely enough, I was just granted an additional 8 invites a couple of days ago. It seems we may have all of the partners covered, so if you're reading this and would like an invite, simply leave a comment.
Distribute Agenda Prior to Meeting / Open Chat Window
Claudia Hafner made a good point that we should distribute the agenda for the call before we meet, so there's ample time to ponder the questions and then share our thoughts on the call. My friends Murray Sye and Dale Berkebile were victims of some technical difficulties, e.g., audio issues, no chat window, etc. Sorry guys. It was especially disappointing that Murray could not get on since he provided a majority of the topics for the call.
One partner joked that 'Murray just might be a figment of my imagination because I repeatedly stated throughout the call, Murray? Are you there? I see you but I cannot hear you. Murray?" I've done my fair share of 'GoTo Meetings,' but this was my first 'GoTo Webinar' so I have some things to learn as well for streamlining communication for this special hour. Thank you to all who participated and we're excited to see more growth on the next call in Mid December (TBA in the next few days).