Creating Unique Content with No Whine
Posted by dan ronken
I recently attended a wonderful event tited Nomx3 (named after
the sound 'nom' 'nom' 'nom,' that people make when grubbing down their favorite dish) hosted by a couple of really good guys here in Boston; Mike Langeford and Jeff Cutler. It's a weekly video podcast where the two of them have a blast creating unique content while they visit restaurants in the greater Boston area.
However, this was not lunchtime and they brought in very special guest for this nightime event. His name is Gary Vaynerchuk and he is quite a character who posses an ambundance of energy that sends vibrations across the room.
After growing his family liquor store into a fifty million dollar business, Gary decided to create '
Wine Library TV,' which has skyrocketed him into a superstar status in the world of video podcasting. He is also the author of 'Crush it' where he drives home the idea of finding your passion creating content around it. Sure, his unfiltered way with words may throw some people off, but I sensed authenticy when I met him, which is something I value greatly.
Back to NomX3. I thought Jeff and Mike held their own on stage with Gary (which I would assume to be a challenge given Gary's strong personality) and they created a great vibe. Conversation varied from the sampling wine that smelled like poo, to Jeff expressing how he was a total nerd in high school, and they finished it off with a genuine Q&A afterward.
So what does all this have to do with
pull marketing? These three guys are fantastic examples of taking action and experimenting with creating some unique content.
Content creation is key for businesses in a web 2.0 world. If you're a small business owner and are not creating content, e.g., blogging, videos, webinars, etc., your prospects are less likely to find you on the internet and your brand is at risk of fading away into the vast unkown, and that's not good.
Have you created some unique content lately? Please do share with us in the comments. Thanks!