Pull Marketing Blog

Despite the relative new-ness of many of the inbound marketing tools available today, the methods many marketers are using appear surprisingly archaic.

The concept of a compelling offer for lead generation can be a confusing one. What really constitutes as “compelling” anyway? Well, here's a list of what DOESN'T constitute as a compelling offer!

I'm sure everyone can agree that the economy isn't the greatest right now, yes?  And with that deficit, it may not be feasible to spend the money required to have your site re-designed, or designed at all for that matter, by a professional.  However, at the same time, your home page and general web design acts as a first impression.  And based on that impression, your customers will form an instantaneous judgment that may affect their impression of your company in the future.  Now, this impression can either be incredible, or well... not incredible.  And to clarify, not leaving a website visitor with any impression at all, counts in the "not incredible" category. 

For all the marine wildlife lovers out there, the first week of August is always an exhilarating one. A slew of shark-related programming dominates the television screen and swims teeth first into the living rooms of millions. As a shark lover, I always look forward to the non-stop excitement Discovery consistently provides; but, aside from learning about the sharks, if you look close enough, those sharks just might teach you a little more about marketing and running a successful social media campaign. 

Every day a crazy new product is pushed into the consumer world claiming to be "the next best thing" while dethroning the existing "thing" that was launched just three months prior. Often, this new product is only marginally different, if not virtually identical.  Unfortunately, most of these products should not have any association with the word 'best', and definitely shouldn't be defined as such.

In honor of all the PullnotPush birthdays in the previous two months, let's look at how  preparations for a birthday extravaganza are actually quite synonymous to the preparations necessary for the creation of a marketing campaign!

You may remember Google Buzz, which is still buzzing around the internet (though it rather annoyingly buzzed its way out of my inbox quickly), and Orkut, Google's prior attempts to disrupt the social networking space where Facebook is the market leader. Their latest attempt to outdo their upstart rival is Google+, which has been well covered around the blogosphere. And Facebook started to show us a video calling platform through a partnership with skype, perhaps in response to this, since Google has a good video chat product, and now a social network.

Your goal as a marketer should be to, over-time, transform your website from a stagnant brochure into an optimized piece of machinenery which regularly attracts new visitors (via social media and search engines). Your second goal should be to better convert those visitors into leads for your business.

What comes to mind when you think of inbound marketing and thought leadership? Landing Pages? Lead nurturing campaigns? Content syndication through blogging and social media?

An interesting and share-worthy content-related topic was recently brought to my attention by one of our friends over at Software Advice. And what better place to start a discussion about this topic than through a blog post, right?